New brand identity kick off / To launch the new logo that I have designed for Estée Lauder Companies’ in-house design agency Asia Pacific Design Centre (formerly Pacific Design Centre), I have created a corporate card that was globally distributed to all clients both internal and external.
The final logo is in various degree of transparency, but I have intentionally chosen the silhouette version as it is more effective on a hot stamp print application – giving it a luxurious look and feel. It also stands out on a blue background which is the corporate colour of Estée Lauder Companies.
Client: Asia Pacific Design Centre (formerly Pacific Design Centre), a Corporate Visual Merchandising and Retail Design Division for Estée Lauder Companies
