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Inspiration & Process

  • Post date 6:41 pm
  • Post categories In Branding

Creative process / How my idea took shape and developed into a working logo for Pacific Design Centre (PDC) in Singapore. During my research, I have discovered this beautiful piece of intertwined wrought iron (above). Research is as equally important as having strong set of design skills.

Client: Pacific Design Centre (PDC), a Corporate Visual Merchandising and Retail Design Division for Estée Lauder Companies

The division eventually expanded and I have redesigned the logo. See revised logo on print

  • Tags corporate identity, creative process, inspiration, logo

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