Creative process / How my idea took shape and developed into a working logo for Pacific Design Centre (PDC) in Singapore. During my research, I have discovered this beautiful piece of intertwined wrought iron (above). Research is as equally important as having strong set of design skills.
Client: Pacific Design Centre (PDC), a Corporate Visual Merchandising and Retail Design Division for Estée Lauder Companies
The division eventually expanded and I have redesigned the logo. See revised logo on print
