Travel Retail / The display unit is made of individual tiles that each hold a product set (travel kit). It is like puzzle pieces that can be removed and replaced by another tile incase a particular product set is out of stock, do double exposure or feature seasonal sets.
As former Regional Visual Merchandising Designer for Estée Lauder Companies, I have worked directly with Global Creative team in New York and executed global lead projects in Asia Pacific region. This Travel Retail display unit was a successful and well received regional initiative.
Client: Bobbi Brown Cosmetics