Visual Merchandising / Every piece on this photo
was first designed in Adobe Illustrator and Indesign complete with dimensions and material specifications
given to vendors for fabrication. It has to be provided in a timely manner so that everything will be ready before the opening of the new store. A separate VM planogram is given to retail store staff so they can prepare all the products that will be displayed.
Here are retail store photos – one of my latest project as former Regional Visual Merchandising Designer at Estée Lauder Companies, starting from the full height visual lightbox display and continues around the space clockwise.
Client: Bobbi Brown Cosmetics